Agency: In-house
Company: Spaceship
Role: Brand Designer, Illustration, Animation, Art Direction
Boost is a feature that helps grow your investment portfolio by automatically adding small amounts over time, whether it’s rounding up everyday purchases or triggering contributions when you get paid (or even when it rains!).
For this campaign, the idea was to bring that behaviour to life in a simple and playful way. Using the app’s iconography, I created visuals that show how these small, everyday actions translate into investing—making the feature feel easy to understand and approachable.
The focus was on keeping the message light and friendly, helping people see that investing doesn’t have to be complicated - it can happen naturally as part of daily life - and you don't have to invest big money.
