Agency: In-House
Company: Guzman y Gomez
Campaign: Guac on with your socks on
Role: Art and video direction, photography and Final Art.
For the return of GyG’s much loved socks, we wanted to create a street-style campaign that reflected GyG’s raw, fun individual and energetic personality. I used a stripped back colour pallette and minimalistic illustration style to communicate this perosnality while also really heroing the socks. For social video, we took advantage of movement, communicating this energy via people’s individual style and moves, while focusing solely (pun intended) on their feet in order to hero the product.
Video Editing and Camera: In-house videographer Samuel Tolhurst