Agency: Freelance
Company: Cyan eco
Role: Brand Design
During Covid isolation people started looking to go back to their old dreams and start projects they left behind because they didn’t have the time before. That’s how Cyan Eco was born and it still on construction. Cyan Eco is an ecommerce retailer, looking to bring Australians the best in eco-friendly household products. The brand’s genesis was in the cofounders mutual love of the ocean and their affection, in particular for the whales they would see, migrating up the coast. Using the whale as a central device, I developed a simple, playful, yet sophisticated brand.I achieved this through use of a clean illustration style and modern, minimalistic fonts coupled with a colour palette inspired by the ocean, sand and coral.
